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For more than a decade, Alon Hasson has been designing notable events in Israel and abroad.
Among his clients are the highest representatives of the private and business sectors. When we met,
Alon wanted to renew the branding, and use this opportunity to convey new messages that characterize his personality: do everything with love, inspiration creates reality, and dreams meant to come true.

For more than a decade, Alon Hasson has been designing notable events in Israel and abroad. Among his clients are the highest representatives of the private and business sectors. When we met, Alon wanted to renew the branding, and use this opportunity to convey new messages that characterize his personality: do everything with love, inspiration creates reality, and dreams meant to come true.

THE RE-BRAND

The existing logo consists of an illustration of Alon’s face. Since Alon is a familiar figure, I felt it was right to preserve the iconic representation, and refresh the typography & color palette that accompanies the brand.
Our shared vision was to create a new branding that would blend well with each event, allowing each one to express itself exactly as it is, without being limited by the colors framing it.

WATCH THE OLD VS. THE NEW

THE RE-BRAND

The existing logo consists of an illustration of Alon’s face. Since Alon is a familiar figure, I felt it was right to preserve the iconic representation, and refresh the typography & color palette that accompanies the brand.
Our shared vision was to create a new branding that would blend well with each event, allowing each one to express itself exactly as it is, without being limited by the colors framing it.

THE LOGO

The New

The Old

COLOR PALETTE

The New

The Old

BUSINESS CARD

The New

The Old

THE NEW LANGUAGE

“With Love” joined the logo, highlighting Alon’s positive nature, and the way he approaches every event and aspect of his life. The new language is minimalistic and clean, and both youthful and mature at the same time, which represents the variety of Alon’s designs.

SPECIALTIES

Alon specializes in designing professional and private spaces, both for special events and home design.
He is hands-on at every stage, from planning to the sketch, the selection of textures and fabrics,
and of course, the flowers, which are always essential.

SWIPE TO DISCOVER ALON’S CREATIVE WORLDS

SPECIALTIES

Alon specializes in designing professional and private spaces, both for special events and home design. He is hands-on at every stage, from planning to the sketch, the selection of textures and fabrics, and of course, the flowers, which are always essential.

SWIPE TO DISCOVER
ALON’S CREATIVE WORLDS

THE WEBSITE

Designing an informative website that would contain such a vivid variety of colors and options,
was a challenge for a minimalist designer like me. My method of creating order was through a user experience track, starting with an inspiring opening screen, and continuing on to visuals that introduce the designer and share unobvious facts about him. The project shots come only later, in order to create a deep, personal connection with the designer, and thus fully comprehend and become impressed by his work.

For the full experience – visit the website
WWW.ALONHASSON.COM

For the grand launch of the new branding,
I designed social media ads and Instagram feeds, in the spirit of art and inspiration.
Go to the advertising page to get a taste!

THE WEBSITE

Designing an informative website that would contain such a vivid variety of colors and options, was a challenge for a minimalist designer like me. My method of creating order was through a user experience track, starting with an inspiring opening screen, and continuing on to visuals that introduce the designer and share unobvious facts about him. The project shots come only later, in order to create a deep, personal connection with the designer, and thus fully comprehend and become impressed by his work.

For the full experience – visit the website
WWW.ALONHASSON.COM

For the grand launch of the new branding,
I designed social media ads and Instagram feeds,
in the spirit of art and inspiration.
Go to the advertising page to get a taste!

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