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Emerald 18 LTD
Quality Cut Gemstones

Meet Herzliya Dayan, a prestigious Israeli company that produces handmade wigs.
While we met she was already a successful brand, that decided to make a re-brand
and rise into a new standard that matches the quality of their product.

PHOTOGRAPHY BY TAL ABUDI

Meet Herzliya Dayan, a prestigious Israeli company that produces handmade wigs.
While we met she was already a successful brand, that decided to make a re-brand
and rise into a new standard that matches the quality of their product.

PHOTOGRAPHY BY
TAL ABUDI

BRANDING IDENTITY
THE BRANDING
THE INSPIRATION

The wig of Herzliya is a coveted fantasy, both visually and from a Jewish-religious point of view.
When I created the design concept, Cinderella’s song “So this is love” started playing.
I was moved by the precise combination of the words that describe the euphoria of love,
among the fantasy of purchasing a wig from Herzliya – and feeling the most beautiful woman in the world.
At that moment, I knew the answer to the tagline.

LISTEN TO THE WORDS

 

THE INSPIRATION

The wig of Herzliya is a coveted fantasy, both visually and from a Jewish-religious point of view. When I created the design concept, Cinderella’s song “So this is love” started playing. I was moved by the precise combination of the words that describe the euphoria of love, among the fantasy of purchasing a wig from Herzliya – and feeling the most beautiful woman in the world. At that moment, I knew the answer to the tagline.

LISTEN TO THE WORDS

 

VISUAL LANGUAGE
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