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Herzlia Dayan
Wigs

“Classy but not snobby, elegant but not boring, aspirational but attainable, clear and wise.
Although the brand should be elegant – keep in mind that the service is still medical,
and most of the people using it – are men.”
These were the instructions before the birth of  SURGE – An international brand,
establish to help plastic and aesthetic practitioners during the early stage of their careers,
through online and live programs led by the world’s leading clinical experts.

“Classy but not snobby, elegant but not boring, aspirational but attainable, clear and wise. Although the brand should be elegant – keep in mind that the service is still medical, and most of the people using it – are men.”
These were the instructions before the birth of  SURGE – An international brand, establish to help plastic and aesthetic practitioners during the early stages of their careers, through online and live programs, led by the world’s leading clinical experts.

BRANDING IDENTITY
THE BRANDING

Once the logo was approved, the fun work on the site began.
During  filming overseas, it was decided that a promotional video,
will serve as the main banner of the website.

FOX CREATIVE & VISUAL

 

Once the logo was approved, the fun work on the site began. During filming overseas, it was decided that a promotional video, will serve as the main banner of the website.

FOX CREATIVE & VISUAL

THE WEBSITE

SURGE’s website respectfully wore the brand’s mysterious and elegant suit. The color scheme, the UX and design, were created to match the tastes of the target audience – the surgeons. Even though there was a lot of content to incorporate, I didn’t compromise on the visual space – and each page got its own unique atmosphere.

THE WEBSITE

SURGE’s website respectfully wore the brand’s mysterious and elegant suit. The color scheme, the UX, and the design were created to match the tastes of the target audience – the surgeons. Even though there was a lot of content to incorporate, I didn’t compromise on the visual space – and each page got its own unique atmosphere.

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