Chen Elkabetz is one of Israel’s most sought-after makeup artists. Her recognizable aesthetic has been frequently showcased on the covers of leading fashion magazines and throughout major advertising campaigns in the fashion world. We met immediately after her new makeup line arrived in Israel, and decided to turn plain background product shots into stylish images using the updated brand language – for advertising and marketing purposes.
This catalog was created to promote and sell Chen’s makeup line globally. We combined the images I created with all the current information and events in Chen’s company and produced a clickable web catalog, to integrate into the website and social networks.
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