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Personal Projects
Refreshing Self-Expression

Sapir is a medical cosmetologist specializing in skin treatments.
We met before she opened her new clinic in Old Jaffa. The new branding combines delicate pastel colors
with bohemian chic, inspired by the city’s iconic atmosphere. In the design process, I created #skinluxe – a business hashtag that spotlights the brand’s prestige. Our main goal was to ensure that each woman who visits the clinic will experience luxury alongside high aesthetics and style.

Sapir is a medical cosmetologist specializing in skin treatments. We met before she opened her new clinic in Old Jaffa. The new branding combines delicate pastel colors with bohemian chic, inspired by the city’s iconic atmosphere. In the design process, I created #skinluxe – a business hashtag that spotlights the brand’s prestige. Our main goal was to ensure that each woman who visits the clinic will experience luxury alongside high aesthetics and style.

BRANDING IDENTITY
THE BRANDING
STORIES

Instagram stories were designed for the official opening, And for marketing a new course for beginner beauticians.

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