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Rockdim company was founded in 2012 by the producer and choreographer Haim Perstein(“Dancing with the Stars” Isreal) to make meticulous creative content available internationally on every stage, big or small.
Rockdim has over two decades of experience in stages and production, building choreographies for TV shows and performances alongside the leading artists in Israel.

Rockdim company was founded in 2012
by the producer and choreographer Haim Perstein
(“Dancing with the Stars” Isreal) to make meticulous
creative content available internationally
on every stage, big or small.
Rockdim has over two decades of experience
in stages and production, building choreographies
for TV shows and performances alongside the leading
artists in Israel.

BRANDING IDENTITY

To fulfill the innovative vision and appeal to the right target audience,
we realized that we had to change the logo and the design line.
I drew inspiration from luxurious fashion companies, high-tech brands, and Broadway shows worldwide.

Tone of voice & Copywriting by
Ilona Abramson / Narrative

VIEW THE RE-BRAND

THE BRANDING

To fulfill the innovative vision and appeal to the right target audience, we realized that we had to
change the logo and the design line.
I drew inspiration from luxurious fashion companies,
high-tech brands, and Broadway shows worldwide.

Tone of voice & Copywriting by
Ilona Abramson / Narrative

VIEW THE RE-BRAND

THE NEW LANGUAGE
THE NEW LANGUAGE
ART DIRECTION

Artistic, edgy, magazine-style, bizarre, theatrical, curious, powerful.
‘Breathtaking story parts’ with international chic.

 

 

Video Maor Cohen   /   Photography Shai Franco , Or Danon   /   Fashion Stylist Mazal Hason
Make-up Artist Netta Szekely   /   Hair Emmanuel Tsion   /   Art Direction Hadar Mizrahi  /   Production Haim Perstein

Performers:

Shayna Heidi   /   Lotem Madmony   /   Michal Itelman   /   Romy Nof   /   Orel Chalaf
Matanel Konevsky   /    Idor Rosner   /   Seymor Daniel   /   Artiom Liaskovski
Kristina Seraya-Kholodenko   /   Stav Sneh   /   Meytal Gal Suisa

ART DIRECTION

Artistic, edgy, magazine-style, bizarre,
theatrical, curious, powerful.

‘Breathtaking story parts’ with international chic.

 

Video Maor Cohen   /   Photography Shai Franco ,
Or Danon   /   Fashion Stylist Mazal Hason

Make-up Artist Netta Szekely
Hair Emmanuel Tsion
Art Direction Hadar Mizrahi
Production Haim Perstein

Performers:

Shayna Heidi   /   Lotem Madmony
Michal Itelman   /   Romy Nof   /   Orel Chalaf

Matanel Konevsky   /    Idor Rosner
Seymor Daniel   /   
Artiom Liaskovski
Kristina Seraya-Kholodenko
Stav Sneh   /   Meytal Gal Suisa

THE WEBSITE

A dark mode with a clean and minimalist design enables a comfortable and innovative user experience.
My main task was to create a feeling of ‘browsing a living magazine.’

Copywriting by
Ilona Abramson / Narrative

For a full experience – visit the website
WWW.ROCKDIM.COM

THE WEBSITE

A dark mode with a clean and minimalist design
enables a comfortable and innovative user
experience. My main task was to create a feeling
of ‘browsing a living magazine.’

Copywriting by
Ilona Abramson / Narrative

For a full experience – visit the website
WWW.ROCKDIM.COM

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