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Meet Eyal Springer – Chinese medicine therapist and clinical herbalist.
The challenge I faced was to regulate between the raw and wild nature and the intense emotions Eyal works from –
to the minimalism that allows the directness he loves.

Meet Eyal Springer – Chinese medicine therapist and clinical herbalist. The challenge I faced was to regulate between the raw and wild nature and the intense emotions Eyal works from – to the minimalism that allows the directness he loves.

BRANDING IDENTITY

The iconic kettle of the original logo was re-designed.
I got inspired by a similar kettle that he received at his wedding. In his words, it has a belly that contains secrets
and a nozzle that makes contact with the world’. We cultivated a graphic language that does not afraid of blood,
heaviness, roots and allows the noise to get in.

THE BRANDING

The iconic kettle of the original logo was re-designed. I got inspired by a similar kettle that he received
at his wedding. In his words, it has a belly that
contains secrets and a nozzle that makes contact
with the world’. We cultivated a graphic language
that does not afraid of blood, heaviness, roots and allows the noise to get in.

VISUAL LANGUAGE
THE BLOOD SONG

Blood Song is the first online course Eyal has launched.
The cover design deals with the matrix of all the meanings hidden in our blood
and combines traditional knowledge with futuristic technologies.

THE BLOOD SONG

Blood Song is the first online course Eyal has launched. The cover design deals with the matrix of all the meanings hidden in our blood and combines traditional knowledge with futuristic technologies.

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