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Meet Orit Cohen Loewenberg.
A mentor who believes that DNA is a wonderful, unique nucleus that never should be changed.
On the other hand, the behaviors and patterns we have acquired from home, our environment,
and over the course of our lives can improve. The logo represents the permanent personal imprint
of each of the clients along their paths.

PORTRAIT PHOTOGRAPHY BY HAIM AFRIAT

Meet Orit Cohen Loewenberg.
A mentor who believes that DNA is a wonderful, unique nucleus that never should be changed.
On the other hand, the behaviors and patterns we have acquired from home, our environment,
and the course of our lives can improve.
The logo represents the permanent personal imprint of each of the clients along their paths.

PORTRAIT PHOTOGRAPHY BY
HAIM AFRIAT

BRANDING IDENTITY
THE BRANDING
THE VISUAL STORY

The brand shares the story of Orit’s life, and presents a pleasant and relaxing marketing approach to mentoring while combining sea waves, movement typography, and soft, nostalgic colors – in contrast to the aggressive marketing that characterizes the field. Our common goal was to convey a sense of personal guidance within a boutique business, signifying the quality and successful process that client and mentor undergo together.

 

 

THE VISUAL STORY

The brand shares the story of Orit’s life,
and presents a pleasant and relaxing marketing approach to mentoring while combining sea waves, movement typography, and soft, nostalgic colors –
in contrast to the aggressive marketing that characterizes the field. Our common goal was to convey a sense of personal guidance within a boutique business, signifying the quality and successful process that client and mentor undergo together.

 

 

THE WEBSITE

The site was built in the form of an intelligent maze that tells the story of Orit’s life,
from the challenges in her banking career to relationships, divorce and childcare.
All the texts were written in Orit’s words to speak to the potential customer at eye level, and to create an interesting experience from page to page. I made sure to create continuity at the end of the pages by using a call to action to the next page, up to the last stop – contact.

For the full experience – visit the website
WWW.MENT-ORIT.CO.IL

THE WEBSITE

The site was built in the form of an intelligent maze that tells the story of Orit’s life,
from the challenges in her banking career to relationships, divorce and childcare. All the texts were written in Orit’s words to speak to the potential customer at eye level, and to create an interesting experience from page to page. I made sure to create continuity at the end of the pages by using a call to action to the next page, up to the last stop – contact.

For a full experience – visit the website
WWW.MENT-ORIT.CO.IL

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